July ‘25 BOTS: The Power of Moments
July's Book on the Shelf
The Power of Moments by Chip and Dan Heath
Wellbeing Continuums: Vocational, Social, Directional
It’s your first week on the job. You show up early, dressed to impress, buzzing with that nervous new energy. And what greets you? A receptionist barely aware you’re coming, a badge with your name spelled wrong, and a half-empty training room where you spend three days clicking through compliance modules with no human contact. You leave at 5:02 each day thinking, Did anyone actually notice I started this week?
Unfortunately, that’s not just one person’s story—it’s the norm.
Now contrast that with a story a client shared with me recently. At his company, every single new hire—from the front desk associate to the next regional president—is invited into a 3-day immersive experience the moment they join. No matter their role. They meet the CEO. They sit across from leaders who listen and share their own stories. They don’t just learn the “what” and “how” of the job, but the why—what it means to belong to this organization.
That’s not onboarding. That’s transformation. That’s a moment.
And that’s exactly what The Power of Moments is about. Chip and Dan Heath don’t just explore why certain moments stick with us—they show us how to create them. As a coach working with high-achievers who are often drowning in obligation and routine, I love this book because it reminds us that
breakthroughs don’t always require overhauls—just a little elevation, insight, pride, or connection.
It’s a shift in mindset: from process-driven to experience-oriented. From checking boxes to changing hearts. And the best part? The Heath brothers give you stories and tools to make it happen anywhere—whether you're leading a team, raising kids, or trying to be more intentional with your clients.
Takeaways
Moments can be engineered.
Memorable experiences aren’t accidental. The book introduces four key elements—Elevation, Insight, Pride, and Connection—to help you design moments that matter.
Break the script.
We remember moments that defy expectations. Great leaders and great brands know when to zig where others zag—and it often doesn’t cost more money, just more intention.
People don’t remember days, they remember moments.
Think about your own career. It’s not a blur of consistent days—it’s punctuated by moments that shaped you. What would happen if you designed those moments for others?
Rituals matter more than routines.
Whether it's how you welcome a new hire, celebrate a win, or say goodbye, the way you mark the moment shapes how people feel—about themselves and about you.
You'll LOVE This Book If...
✔ You're a leader looking to create lasting culture and meaning in your organization
✔ You're rethinking how to make client, team, or family experiences more personal
✔ You're ready to slow down just enough to make moments, not just hit milestones
✔ You're craving ways to lead with more heart, not just rules and regulations
Don’t Read If...
❌ You aren't ready to question your current processes and how they make people feel
❌ You want a checklist, not a mindset shift
❌ You believe moments “just happen” and can’t be influenced
❌ You're not interested in changing how others experience working or living with you
Make This Moment Matter
Here’s the thing: most high-achievers I work with know they want to create meaningful experiences—for their teams, their families, their customers. But they’re so wrapped up in getting things done, they forget to design for the things that last.
So let me ask: Are you building systems… or shaping stories?
If The Power of Moments sparks something in you, let’s talk. I’d love to help you explore how to bring more meaning, memory, and magic into your work and life. Book a free Discovery Call and let’s design the moments that move you—and everyone around you—forward.
